Our Story
Our journey grew in the agricultural Taanayel region in the Beqaa valley of Lebanon, a naturally fertile soil that is historically renowned for harvesting the most flavorful and nutritious crops. The Roman Empire had labeled the entire area, “The City of the Sun”, an honor that is still commemorated within our logo.
In time, we perfected ancestral recipes with the aspiration to share the distinct taste of local and Mediterranean products with the world; further engaging in the company’s mission to promote high-quality national production across all borders.
Our Commitment
Noble pledges to offer a variety of the finest Lebanese products using the freshest ingredients that have been prepared by local craftsmanship under the most hygienic, eco-friendly, and ethical environment. Our aim is to raise the bar and awareness of the quality of the Lebanese culinary products across the globe and try our best to act as an economic platform for the national and communal interest.
Who we are
We at Noble are a dedicated team that strives to offer high quality products made of the freshest ingredients from the most naturally aspired sources; bridging traditions and flavors through innovative and modernized recipes.
Stemming from our culture, the consumers’ and the community’s best interests are at the heart of our decision making process. In our day-to-day activities, we spare no effort in ensuring the wellness and excellence of our products, applied technologies and services, while securing the most advantageous conditions to our environment, our customers, our farmers and our staff members.
In our vocation to support and promote the growth of the local industry, Noble is engaged in several initiatives that drive to create job and welfare opportunities within the Agri-food sector, including the training of unemployed or underprivileged individuals from the region and the prioritization of our ingredient procurement from small rural farming communities.
Solidifying our quest for continuous improvement, Noble covers the requirements for several globally recognized hygiene, quality, food and safety certifications; accreditations that cover all products, services and business lines.
Our team commitment
On behalf of Noble family,
We would like to invite you to indulge in a universe of refined Lebanese and Mediterranean delicacies that were sourced from one of the world’s rarest agricultural environments.
What makes our products even more unique, is our ability to blend the craftsmanship of our ancestors with the latest quality & safety technologies, ultimately offering a wide range of foods and beverages that have been made with 100% natural products, with almost zero additives, artificial flavoring or preservatives. In essence, we aim for every bite or sip to be filled with a wholesome dose of nutriments and authentic flavors that you and your family can enjoy and trust.
To gain your satisfaction and loyalty, under strict hygiene guidelines, we ensure that our jams contain more than 60% fruit chunks, that our vinegars are aged in wooden barrels, that our pickled products are fermented within their glass jars, that our sauces are produced from handpicked vegetables and that our syrups or drinks are concentrated from the freshest fruits.
True to Noble’s mission, we view you, our cherished customer, and the environment in which you reside in, as a well knit community that should benefit directly or indirectly from our products, services and company. We humbly believe that it is via such sustainable relationships that we help each other fulfill our individual and communal goals, while always striving to generate greater opportunities for the generations who follow.
